As the Founder & Managing Director of Silver Swan Recruitment I am obsessed with staying competitive in a typically saturated market. I have always been interested in innovation as a whole but specifically how we can use technology to improve our service offering to our clients and our candidates alike.

I spend a lot of time analysing the people visiting our website and when it became clear that 80% of visitors on our website, a lot of whom are candidates looking at our vacancies, I immediately know that we had to do something to make it easier for candidates browsing and applying to our roles. 

So we started to develop Palm Platform.

Palm Platform was never designed to be a piece of software that we would offer to other recruitment agencies. It was designed for the sole purpose of enhancing our candidate experience, I wanted a tool that they would find really easy to use and would encourage more candidates who are browsing to submit applications. 

By the end of the development phase we had created something that: 

  • Was a modern and sleek tool  that was easy for our candidates of all ages to use. 

  • Saved us a huge amount of time by syncing with our CRM Bullhorn which removed a lot of our day to day administration. 

  • Saved me money as I didn't need the level of admin support we needed previously.

  • Gave me a much better understanding of my business. 

Philippa Smith, Managing Director


“Palm Platform has significantly enhanced my performance. I used to spend the first 3 hours at my desk responding to the inbound applications clogging up my inbox. These can now easily be dealt with within 30 minutes from the admin dashboard of Palm Platform leaving the rest of my day to resource new talent and offer more time to existing candidates. Most importantly, I can now dedicate a significant portion of my week to business development and growing the desk.”

Isla, Recruitment Consultant.